CLIENT
CLIENT
Agency Columbia
Agency Columbia
DURATION
DURATION
March 2025 - August 2025
March 2025 - August 2025
TEAM
TEAM
Noelle Hirwa - UX/UI Design
Jaylee Lambino - UX/UI Design
Jo-Nell Sieren - Director
Noelle Hirwa - UX/UI Design
Jaylee Lambino - UX/UI Design
Jo-Nell Sieren - Director
Created an authentic brand identity that tells the story of a scrappy agency embodying the character of the multi-disciplined students employed there.
Created an authentic brand identity that tells the story of a scrappy agency embodying the character of the multi-disciplined students employed there.
Created an authentic brand identity that tells the story of a scrappy agency embodying the character of the multi-disciplined students employed there.
CONTEXT
CONTEXT
CONTEXT
Agency Columbia is designed to provide valuable exposure to the agency environment, allowing Columbia College Chicago students to contribute to live client projects and learn through practical, on-the-job experience.
Agency Columbia is designed to provide valuable exposure to the agency environment, allowing Columbia College Chicago students to contribute to live client projects and learn through practical, on-the-job experience.
Agency Columbia is designed to provide valuable exposure to the agency environment, allowing Columbia College Chicago students to contribute to live client projects and learn through practical, on-the-job experience.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
CHALLENGE
CHALLENGE
CHALLENGE
The challenge was that Agency Columbia needed a flexible identity that could encompass the different services that they offer due to the diverse student body.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
The design system needed to stand out among other student agencies and compete in the professional design market while keeping students at the heart of the design system. The identity was designed to be expanded upon through a website, the office space, and client communications. Columbia College Chicago already had a strong and established brand. We wanted to design something that would work in collaboration with the existing design.
The design system needed to stand out among other student agencies and compete in the professional design market while keeping students at the heart of the design system. The identity was designed to be expanded upon through a website, the office space, and client communications. Columbia College Chicago already had a strong and established brand. We wanted to design something that would work in collaboration with the existing design.
The design system needed to stand out among other student agencies and compete in the professional design market while keeping students at the heart of the design system. The identity was designed to be expanded upon through a website, the office space, and client communications. Columbia College Chicago already had a strong and established brand. We wanted to design something that would work in collaboration with the existing design.
SOLUTION
SOLUTION
SOLUTION
Through close communication with the administrative board and the marketing team, I designed a system that takes elements from Columbia College Chicago’s brand guidelines, such as color and type, to design something new.
Through close communication with the administrative board and the marketing team, I designed a system that takes elements from Columbia College Chicago’s brand guidelines, such as color and type, to design something new.
Through close communication with the administrative board and the marketing team, I designed a system that takes elements from Columbia College Chicago’s brand guidelines, such as color and type, to design something new.
The outcome was a brand identity that encapsulated the scrappy and innovative energy of Agency Columbia. The agency embodies the idea that “real life” practice makes perfect. The typographic logo embodies the concept of process and flow. The illustrations represent the multifaceted students who work at the Agency. The office space was designed to inspire current and future students while encouraging collaboration.
The outcome was a brand identity that encapsulated the scrappy and innovative energy of Agency Columbia. The agency embodies the idea that “real life” practice makes perfect. The typographic logo embodies the concept of process and flow. The illustrations represent the multifaceted students who work at the Agency. The office space was designed to inspire current and future students while encouraging collaboration.
The outcome was a brand identity that encapsulated the scrappy and innovative energy of Agency Columbia. The agency embodies the idea that “real life” practice makes perfect. The typographic logo embodies the concept of process and flow. The illustrations represent the multifaceted students who work at the Agency. The office space was designed to inspire current and future students while encouraging collaboration.
EDUCATION & EXPERIENCE
Columbia College Chicago
May 2025
Graphic Design BFA
Agency Columbia
Feb 2025 - Aug 2025
Graphic Design Intern
NASCAR Street Race Chicago
May 2025 – July 2025
Event Management Intern
TECHNICAL SKILLLS
Figma
Framer
Photoshop
Illustrator
InDesign
Affinity
After Effects
Knowledge in
HTML & CSS
EDUCATION & EXPERIENCE
Columbia College Chicago
May 2025
Graphic Design BFA
Agency Columbia
Feb 2025 - Aug 2025
Graphic Design Intern
NASCAR Street Race Chicago
May 2025 – July 2025
Event Management Intern
TECHNICAL SKILLLS
Figma
Framer
Photoshop
Illustrator
InDesign
Affinity
After Effects
Knowledge in
HTML & CSS