CLIENT
CLIENT
Roam
Roam
DURATION
DURATION
March 2025 - May 2025
March 2025 - May 2025
TEAM
TEAM
Gianna Dimperio - UX/UI Design
Ali Stingham - Copywriter
Jo-Nell Sieren - Director
Gianna Dimperio - UX/UI Design
Ali Stingham - Copywriter
Jo-Nell Sieren - Director
Built social media templates to help ROAM build a consistent and relatable social media presence meant to attract other designers.
Built social media templates to help ROAM build a consistent and relatable social media presence meant to attract other designers.
Built social media templates to help ROAM build a consistent and relatable social media presence meant to attract other designers.
CONTEXT
CONTEXT
CONTEXT
Roam is a suite of tools designed to simplify and enhance the administrative functions of creatives and small design firms.
Roam is a suite of tools designed to simplify and enhance the administrative functions of creatives and small design firms.
Roam is a suite of tools designed to simplify and enhance the administrative functions of creatives and small design firms.
CHALLENGE
CHALLENGE
CHALLENGE
The challenge was that Roam needed a data-driven social media strategy that produced high-quality, creative, and educational content informed by comprehensive audience insights, analysis, and emerging social media trends.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
Agency consists of multidisciplinary student teams comprising talent from fields such as design, marketing, communications, film, and technology that work directly with clients to provide creative solutions.
The research team conducted market research on competitors, design firms, and design influencers to find effective social media strategies that could be implemented into Roam’s presence, but better. Our objective became creating informative but also entertaining content to encourage designers to use Roam’s products.
The research team conducted market research on competitors, design firms, and design influencers to find effective social media strategies that could be implemented into Roam’s presence, but better. Our objective became creating informative but also entertaining content to encourage designers to use Roam’s products.
The research team conducted market research on competitors, design firms, and design influencers to find effective social media strategies that could be implemented into Roam’s presence, but better. Our objective became creating informative but also entertaining content to encourage designers to use Roam’s products.
SOLUTION
SOLUTION
SOLUTION
I designed a presentation that displays the research, benchmarks, and considerations to keep in mind when making new social media content.
I designed a presentation that displays the research, benchmarks, and considerations to keep in mind when making new social media content.
I designed a presentation that displays the research, benchmarks, and considerations to keep in mind when making new social media content.
Building on this research, our team developed Roam’s brand voice and tone, along with accompanying templates and examples to ensure the social media presence remains consistent and precise.
Building on this research, our team developed Roam’s brand voice and tone, along with accompanying templates and examples to ensure the social media presence remains consistent and precise.
Building on this research, our team developed Roam’s brand voice and tone, along with accompanying templates and examples to ensure the social media presence remains consistent and precise.
EDUCATION & EXPERIENCE
Columbia College Chicago
May 2025
Graphic Design BFA
Agency Columbia
Feb 2025 - Aug 2025
Graphic Design Intern
NASCAR Street Race Chicago
May 2025 – July 2025
Event Management Intern
TECHNICAL SKILLLS
Figma
Framer
Photoshop
Illustrator
InDesign
Affinity
After Effects
Knowledge in
HTML & CSS
EDUCATION & EXPERIENCE
Columbia College Chicago
May 2025
Graphic Design BFA
Agency Columbia
Feb 2025 - Aug 2025
Graphic Design Intern
NASCAR Street Race Chicago
May 2025 – July 2025
Event Management Intern
TECHNICAL SKILLLS
Figma
Framer
Photoshop
Illustrator
InDesign
Affinity
After Effects
Knowledge in
HTML & CSS